Cultivators turn a seed into a sellable crop, and have many decisions to make each step of the way. But the end goal is to make a consistent, high quality product that commands the best profit. Big agriculture uses a lot of analytical technology to achieve the same ultimate aims, but not all of that technology has made its way to cultivation. Purpl is based on the same technology used in agriculture (and pharmaceuticals) to instantly provide chemical information that helps optimize your crop. With Purpl, that technology allows you to instantly measure potency in dry flowers, and soon in growing plants. You might want to measure buds from different parts of the same plant to optimize your lighting setup. Or know which part of the field is producing your desired potency target. We’re sure you can come up with multiple other ways a Purpl would help you optimize your production.

DISTRIBUTORS

Distributors connect the cultivators to the retail dispensaries, with an impetus to get best pricing and a consistent product. Lab tests are available on the crop, but with a natural product there is a lot of variation, and that batch being bought or sold might not be the same as what was tested. Purpl helps provide transparency on both sides of the transaction, and it uses technology that’s been used by big agriculture for decades to ensure crop quality and consistency. Instantly measuring potency allows distributors to verify the consistency within a batch, or how it measures up to the last batch, to maximize negotiating power and maintain a quality product.